5 Website Copy Mistakes Enneagram Coaches Make (& How to Fix Them)
Your website is often the first impression a client has of you as an Enneagram coach. It’s your digital front door—and if the copy isn’t clear, compelling, and client-centered, potential clients will click away long before booking a session.
The truth?
Most Enneagram coaches are making the same avoidable mistakes on their websites.
The good news?
With a few small tweaks, you can transform your site into a client-attracting tool that still feels authentic and aligned.
Below are the top 5 website copy mistakes Enneagram coaches make—and how to fix them.
💡 Want to make sure your whole website is working for you — not against you?
Download my free guide: “10 Things Every Enneagram Website Needs”
It’s a simple, practical checklist to help you audit your site and boost your client conversions (without redoing everything).
Mistake #1: Making the Website About You, Not Your Client
Too many coaches open their site with a long bio or a list of certifications.
While your training matters, potential clients are wondering one thing: Can you help me with my struggles?
How to Fix It
Flip the focus. Lead with your client’s pain points and desired transformation. Your story can come later, once they already feel seen and understood.
Example:
❌ Before:
“I trained with the Narrative Enneagram, completed multiple certifications, and love teaching people about the instinctual sequences.”
✅ After:
“Do you ever feel stuck in the same arguments, unsure why you can’t break free from old patterns? I help individuals and couples use the Enneagram to create lasting growth and healthier relationships.”
Mistake #2: Using Too Much Enneagram Jargon
You may know instincts, subtypes, wings, and arrows inside and out, but most clients don’t.
When your copy sounds like an advanced training manual, you risk overwhelming them before they ever reach out.
How to Fix It
Use simple, everyday language. Save technical terms for your blog or advanced offerings.
On your main pages, describe the results, not the theory behind them.
Example:
❌ Before:
“Through our work together, we’ll examine your fixation, navigate your unconscious arrow movements, and integrate your repressed instinct.”
✅ After:
“Together, we’ll uncover the hidden patterns that keep you stuck, and I’ll guide you toward new choices that bring freedom, peace, and stronger connections.”
Mistake #3: Vague or Forgettable Value Propositions
Many coaching websites make broad claims like, “I help people grow through the Enneagram.”
True—but this is too general to stand out in a crowded field.
How to Fix It
Get specific about the transformations you deliver.
Ask yourself: What exactly changes after someone works with me? Do they set boundaries? Stop people-pleasing? Find peace in relationships? Highlight outcomes clients can picture.
Example:
❌ Before:
“I’ll help you understand your Enneagram type and find more balance in life.”
✅ After:
“I’ll help you stop second-guessing yourself and finally set boundaries that stick—without feeling guilty.”
Mistake #4: Missing or Weak Calls-to-Action (CTAs)
If your website doesn’t clearly guide visitors to the next step, they won’t take it. A lonely “Contact Me” button at the bottom of the page isn’t enough.
How to Fix It
Add clear, compassionate CTAs throughout your site. They should invite people to engage at different levels—whether booking a call, downloading a free guide, or joining your email list.
Example:
❌ Before:
“Contact me for more info.”
✅ After:
“Ready to start your Enneagram journey? Book your free discovery call today.”
Mistake #5: Writing Like a Research Paper Instead of a Conversation
Many Enneagram coaches come from academic or therapeutic backgrounds, which can make their websites sound formal or heavy.
The problem? Clients want to feel connected, not lectured.
How to Fix It
Write like you speak.
Imagine explaining your offer to a curious friend over coffee. Use shorter sentences, contractions, and a warm tone that reflects your personality.
Example:
❌ Before:
“My integrative approach synthesizes Enneagram wisdom with somatic practices to create a holistic transformation model.”
✅ After:
“I’ll help you understand your patterns, listen to your body’s wisdom, and finally feel at peace in your own skin.”
Final Thoughts
Your website copy doesn’t have to be complicated—it just has to be clear, client-centered, and authentic.
By avoiding these 5 common mistakes, you’ll transform your website into a tool that not only reflects your expertise but also attracts the right clients with ease.
✨ Want a shortcut?
Download my Free Website Copy Checklist for Enneagram Coaches and get step-by-step prompts to make sure your words connect, convert, and feel authentic.
Download the free guide:
👉 10 Things Every Enneagram Website Needs
This checklist will walk you through the essentials so you can build a site that truly supports your business and your clients.
