Enneagram Coaching Services Page: Must-Have Elements + Examples

Your website is often the first impression a potential client gets of your coaching practice.

While your homepage sparks interest, it’s your services page that convinces visitors to book a discovery call or sign up for a package.

The problem?

Many Enneagram coaches either skip their services page altogether or throw up a quick bullet list of offers—leaving clients confused about what’s actually available and why they should work with you.

This guide will walk you through exactly what to include on your Enneagram coaching services page, why it matters, and how to structure it so that it builds trust and motivates people to take action.

Plus, I’ll share examples of what works so you can see these strategies in action.

Why Your Services Page Matters

• It’s where interest becomes action—clients go from “curious about what you do” to “ready to book.”

• It answers the unspoken questions:

  • What do you offer?

  • How does it help me?

  • Is this the right fit for me?

• It positions you as a professional and trusted guide (instead of leaving your offers vague).

Think of your services page as your online sales conversation—except it works for you 24/7.

---

What to Include on Your Enneagram Coaching Services Page

1. A Clear, Compelling Headline

Your headline should immediately answer: What transformation do you help clients achieve?

Example:

Instead of “Coaching Services,” try:

• Discover Your Type, Unlock Your Growth: Enneagram Coaching for Real Transformation

• Coaching with the Enneagram: Gain Clarity, Confidence, and Connection

This creates an emotional pull and shows the visitor they’re in the right place.

2. An Intro Section That Highlights Benefits (Not Just Features)

Clients don’t buy “90-minute sessions”—they buy clarity, breakthroughs, and personal growth.

Example copy:

“Through my Enneagram-based coaching, you’ll gain a deeper understanding of your patterns, uncover what holds you back, and create practical steps toward growth. Whether you want to strengthen your relationships, lead with more authenticity, or finally move past self-sabotage, I’ll guide you with a framework that brings lasting change.”

Tip: Use you language—speak directly to the client’s desires and struggles.

3. A Breakdown of Your Offers

This section should be crystal clear. For each service, include:

• Name of service/package (make it branded if possible, e.g., The Subtype Clarity Package)

• Who it’s for (ideal client description)

• What’s included (sessions, assessments, worksheets, follow-ups)

• The transformation (what clients walk away with)

• Investment (transparent pricing increases trust, though some coaches prefer a “starting at” model)

Example structure:

1:1 Coaching Package

• Who it’s for:
  Individuals seeking deep personal growth and clarity about their patterns

• Includes:
  6 sessions (60 minutes each), email support, custom practices between sessions

• You’ll walk away with:
  A personalized growth path, greater self-awareness, and practical tools to shift long-standing patterns

• Investment:
  $750

4. The Enneagram Connection

Since your audience is specifically coming for Enneagram coaching, highlight how you use the Enneagram in your process:

• Mention typing interviews, subtype exploration, or instinctual patterns.

• Explain how this tool deepens awareness beyond generic coaching.

Example:

“Unlike traditional coaching, I integrate the Enneagram to help you see the unconscious patterns driving your behavior. Together, we’ll uncover your type, explore your subtype instincts, and use this insight to create meaningful and sustainable change.”

5. Testimonials or Case Studies

Social proof builds trust.

Add:

• Short testimonials from clients

• A mini case study (e.g., “Sarah, a Type Nine, came to me struggling with self-prioritization. Through coaching, she learned to set boundaries and finally launched her creative project”).

6. Your Process (How It Works)

Clients want to know what happens after they click “Book.”

Include a simple 3-step process:

1. Book a free discovery call

2. Choose your package

3. Start your coaching journey

This removes friction and answers, “What do I do next?”

7. Call-to-Action Buttons

Sprinkle CTAs throughout your page, not just at the bottom.

Examples:

• “Book a Free Discovery Call”

• “Start Your Coaching Journey”

• “Explore Packages”

8. FAQs

FAQs overcome objections.

Examples:

• Do I need to know my type before starting?
  (Answer: No, part of coaching is helping you clarify it.)

• What if I’m new to the Enneagram?
  (Answer: Coaching is tailored to your level of experience.)

• Do you work with couples or teams?

9. A Strong Closing Section

Wrap up with encouragement and a clear next step.

Example:

“Your growth journey doesn’t have to wait. If you’re ready to move beyond old patterns and step into your fullest potential, I’d love to support you. Let’s start with a free call to explore what’s possible.”

---

Next Steps:

1. Audit your current services page—what’s missing?

2. Rewrite your offers with client-focused benefits.

3. Add at least one testimonial or case study.

4. Make sure you have multiple CTAs throughout.

Your services page can be the difference between a curious visitor and a paying client. Take the time to get it right, and watch your client calendar fill with the people you’re meant to serve.

✨ Ready to put this into action?

Download my Enneagram Coach Website Checklist and make sure your site has everything it needs to attract clients with ease.