Lead Magnet Ideas to Grow Your Enneagram Business Without Feeling Salesy
Imagine this: you just wrapped up a powerful Enneagram workshop. The participants are nodding, inspired, and eager to learn more.
But when it’s over… they walk away.
No email exchange, no follow-up, no way to keep nurturing that spark.
That’s where a lead magnet comes in.
Think of it as your business’s welcome mat: a free, valuable resource that invites people to stay connected long after the first encounter.
For Enneagram professionals, a compelling lead magnet can transform your inconsistent client flow into a steady pipeline of relationships, ready to deepen.
In this post, we’ll cover:
What a lead magnet actually is (and isn’t)
Why it matters for your Enneagram business
7 lead magnet ideas that feel authentic, not salesy
How to create one that attracts the right clients
Practical steps to get your lead magnet up and running
By the end, you’ll know exactly how to create a resource that not only grows your email list but also builds trust, credibility, and connection with your dream clients.
What Is a Lead Magnet (and Why Does It Matter)?
A lead magnet is simply a freebie you give in exchange for someone’s email address. It could be a guide, a quiz, a workbook, or even a short video series.
The goal? To deliver so much value upfront that potential clients want to keep hearing from you.
Why this matters for Enneagram professionals:
Your work is nuanced. People need a taste before committing.
Trust is everything. A thoughtful freebie builds credibility without pressure.
Referrals aren’t enough. A lead magnet expands your reach beyond word of mouth.
Consistency matters. Your email list becomes a reliable way to nurture and convert new clients.
Think of it like planting seeds: each new subscriber is a seed that, with care, grows into a client, a course participant, or even a raving fan who shares your work with others. 🌱
What Makes a Lead Magnet Compelling?
Not all freebies are created equal. A compelling lead magnet is:
Specific: it solves a focused problem, not “everything you know about the Enneagram.”
Quick to consume: people should get value within 5–10 minutes.
Actionable: something they can use right away, like a worksheet or checklist.
Aligned: it points directly to your paid services or programs.
Professional and polished: it should reflect the credibility of your work.
If your lead magnet is too vague, too long, or disconnected from your offers, it won’t work.
How to Create a Lead Magnet That Works
Start with your ideal client.
What problem do they already know they have?Offer a quick win.
Something that gives immediate relief or clarity.Design it simply.
Canva is your friend here — clean, on-brand, and easy to read.Write a strong title.
Make it clear what they’ll walk away with.Add a clear next step.
Point them to your paid service or invite them to book a call.
Example: If your lead magnet is “A Guide to Stress Triggers by Enneagram Type,” your follow-up could naturally introduce your 1:1 coaching sessions for stress management.
Getting Your Lead Magnet Out There
Even the best freebie won’t help if no one sees it.
Here’s how to share it:
Add it to your website homepage (above the fold).
Share it regularly on Instagram and Pinterest.
Mention it at the end of workshops or podcasts.
Include it in your email signature.
Run a small ad campaign (optional, but effective for growing fast).
Common Mistakes to Avoid
Creating something too broad (“An Introduction to the Enneagram”)
Overloading with too much content (keep it digestible)
Skipping design polish (a DIY Word doc can hurt your credibility)
Forgetting the follow-up (your email sequence is half the magic)
7 Lead Magnet Ideas for Enneagram Professionals
Here are ideas you can adapt based on your type of work:
Mini Guide: “3 Ways Your Enneagram Type Sabotages Your Goals (and How to Shift)”
Quick Quiz: “Discover Your Leadership Blindspot Based on Your Enneagram Type”
Worksheet/Template: A journal prompt sheet tailored to each type.
Video Series: 3 short videos on “How Each Type Handles Stress.”
Checklist: “The 5 Must-Haves Before You Start Couples Coaching with the Enneagram”
Audio Meditation: A guided reflection for each type’s growth path.
Sample Resource: A free excerpt from your course, retreat workbook, or upcoming book.
👉 Pro tip: Choose one that feels light to create and easy to deliver. You don’t need a 40-page eBook.
A compelling lead magnet is more than just a freebie — it’s an entry point into a deeper relationship with the people you’re meant to serve.
When done right, it works quietly in the background, attracting aligned clients while you focus on your actual work: transforming lives through the Enneagram.
So here’s your next step:
Pick one idea from this list that feels doable.
Draft a simple version (don’t aim for perfection).
Share it this week with your audience.
You don’t need the fanciest funnel — you just need a starting point. And once you have it, your list (and client flow) will begin to grow steadily.
✨ Want personalized guidance on what kind of lead magnet will work best for your Enneagram business?
Book a 1:1 Strategy Session with me. In just one focused hour, we’ll map out the perfect freebie for your audience and create a simple action plan to launch it without overwhelm.
