How to Create an Elevator Pitch for Your Enneagram Business
Craft a clear, confident intro to what you do — and what the Enneagram is — in 60 seconds or less
You’re passionate about the Enneagram.
You’ve seen it transform lives (maybe starting with your own), and you’ve built your business around helping others understand themselves and grow.
But when someone asks, “What do you do?” do you freeze?
Not because you don’t know — but because… how do you sum it up?
Especially when you’re not just explaining your business — you’re also often introducing the Enneagram to someone who may have never heard of it.
That’s where an elevator pitch comes in.
In this post, I’ll walk you through how to write a simple, powerful elevator pitch that:
Feels natural, not sales-y
Helps people understand what you actually do
Explains the Enneagram (without a jargon spiral)
Sets you up for referrals, curiosity, and connection
Let’s make it easy for people to get you — and remember you.
What Makes a Great Elevator Pitch?
An elevator pitch is a short explanation of what you do — ideally 30 to 60 seconds — that you can use in casual conversations, networking events, podcast intros, your Instagram bio, or when someone says, “Oh, what’s your business about?”
It should be:
Clear: Avoid jargon or insider Enneagram terms
Concise: Short and sweet, not your full bio
Relatable: Focus on the people you help and the transformation you offer
Repeatable: Bonus points if someone can easily refer or introduce you
You don’t need to “sell” anything in your pitch. You just want someone to walk away thinking, “That’s cool — I know exactly what they do.”
The 3-Part Elevator Pitch Formula
Here’s a simple framework to guide your pitch — with prompts and examples to make it your own:
1. Who You Help
Start by naming the kind of people you work with. Be specific enough that your audience knows if it applies to them — or someone they know.
👉 Prompt:
“I work with…” or “I help…”
Example:
“I help creatives and entrepreneurs who are curious about the Enneagram but don’t know where to start.”
2. How You Help Them
This is your method or service — coaching, teaching, workshops, etc. — and what that actually helps them do.
👉 Prompt:
“By offering…” or “So they can…”
Example:
“By offering personalized coaching and typing interviews, I help them use the Enneagram for growth, clarity, and self-trust.”
3. What Makes You Unique
Here’s where you can mention your personal lens, approach, or specialty — especially helpful in a space like the Enneagram that can feel saturated. This is what makes you the right fit.
👉 Prompt:
“What sets me apart is…” or “I bring…”
Example:
“I bring a down-to-earth, non-dogmatic approach that’s focused on helping people apply the Enneagram to real-life challenges.”
Put It Together:
“I help creatives and entrepreneurs who are curious about the Enneagram but don’t know where to start. Through coaching and typing interviews, I guide them toward growth, clarity, and self-trust — all in a way that feels grounded and empowering.”
You could also add a casual closer like, “It’s one of my favorite things to do — helping people feel seen and supported.”
Examples for Different Enneagram Professionals
🧠 Enneagram Coach:
“I help people understand their Enneagram type and what it reveals about their habits, relationships, and stress patterns — so they can move through life with more intention and clarity.”
💬 Facilitator or Workshop Leader:
“I work with teams and groups to explore the Enneagram together — we focus on communication, conflict styles, and what helps people feel understood at work.”
🧘 Spiritual Director or Therapist:
“I integrate the Enneagram into my work to help people go deeper into self-awareness and emotional healing. It’s not about labeling — it’s about growing in compassion for yourself and others.”
📈 Business Consultant:
“I help business owners and team leaders use the Enneagram as a tool for better hiring, communication, and leadership development.”
🎯 Subtype Specialist:
“I focus on the 27 subtypes of the Enneagram to help people identify their core patterns and shift stuck habits with more precision and care.”
Use these as inspiration — but tweak yours until it feels true to you.
How to Explain What the Enneagram Is (Without Overwhelming People)
Let’s be honest — explaining the Enneagram can feel like a trap.
You start with “It’s a personality system…” and suddenly you’re deep in a monologue about core motivations, instincts, and wings — and the other person’s eyes have glazed over.
The goal isn’t to explain everything — just enough to spark curiosity and clarity.
Here are three quick, approachable ways to describe the Enneagram:
1. The Practical Approach
“The Enneagram is a tool for understanding personality patterns. It helps you see why you do what you do — especially when you’re stressed, stuck, or stuck in people-pleasing mode.”
Great for: people who like tools, systems, and logic.
2. The Relational Approach
“It helps you understand yourself and the people in your life — so you can communicate better, set clearer boundaries, and stop repeating the same conflicts.”
Great for: people-focused audiences (coaches, couples, team leaders).
3. The Transformational Approach
“The Enneagram shows you the unconscious habits that hold you back — and how to grow beyond them. It’s like a roadmap for self-awareness, healing, and change.”
Great for: growth-minded or spiritual audiences.
👉 Pro tip: Have a short version ready for casual convos (1–2 sentences), and a slightly longer one you can use in interviews or workshops.
Tailoring Your Pitch to Your Enneagram Type (Optional)
You don’t have to customize your pitch based on your Enneagram type — but being aware of your Enneagram patterns can help you spot potential blocks as you're writing your pitch:
Type 1: You might over-edit or feel like it has to be “perfect.” Aim for clarity over correctness.
Type 2: You may focus only on how you help others. Don’t forget to name what you do, too!
Type 3: You might lean into buzzwords or results. Make sure your humanity and why come through.
Type 4: You might worry it sounds too generic. Trust that simplicity can still be deeply you.
Type 5: You may want to over-explain or give a mini lecture. Keep it light and conversational.
Type 6: You might seek too much reassurance. Test it out with a few trusted people and go from there.
Type 7: You might try to say everything. Choose one solid version and stick with it.
Type 8: You may come across as too intense or too vague. Try softening the edges with a touch of story or warmth.
Type 9: You might downplay what you do. It’s okay to own your gifts and make them visible!
Final Thoughts about Creating your Elevator Pitch
Writing your elevator pitch might take a few drafts — and that’s normal.
It’s not about cramming in everything you do. It’s about helping someone understand how you help, what you’re passionate about, and what makes your work valuable.
Start with the basics. Practice it out loud. Tweak it until it feels like something you’d actually say.
And remember: your work matters. The more clearly you talk about it, the more people can find it — and benefit from it.
Ready for Support?
If you’d like personalized feedback on your pitch — or want help refining your messaging across your website, services, or offers — I’d love to support you.
I’m opening up a few spots for free strategy calls where we can talk through your pitch, your audience, and how to communicate what you do with confidence.
