How to Create Engaging Content for Your Enneagram Business
Attract the right people, build connection, and stay true to your voice
Creating content for your Enneagram-based business can feel overwhelming, especially when you’re not sure what to post, how often to show up, or whether your audience even gets what the Enneagram is.
But when done well, content can become one of the most powerful tools for building connection, trust, and visibility with the people you’re here to serve.
In this post, we’ll break down how to create educational, helpful content that is engaging, shareable, and aligned with your voice and energy.
Whether you’re posting to Instagram, writing a newsletter, or launching a podcast, these tips will help you create content that resonates.
1. Know Who You’re Talking To
Content is only engaging if it speaks to the right people.
Before you start brainstorming content ideas, pause and get clear on who you’re creating for.
Are you speaking to Enneagram beginners, type-curious clients, or fellow professionals?
Do your people know their type—or are they still figuring it out?
Do they care about personal growth, leadership, relationships, spirituality, or something else?
Clarity here makes everything easier. When you know your audience, you can create content that meets them where they are—not five steps ahead or 10 steps behind.
Try this:
Define 1–2 key audience profiles.
Write down their top 3 questions, pain points, and goals.
Let those shape your next three pieces of content.
2. Choose Topics That Spark Curiosity
Great content answers questions your audience is already asking.
You don’t need to reinvent the wheel. Start with the conversations your ideal clients are already having.
These could be about growth, relationships, burnout, boundaries, people-pleasing, leadership, communication, self-trust, and more. Then filter those topics through your Enneagram lens.
Don’t be afraid to go deep, but keep it digestible. Even advanced content can be engaging when framed in a way that makes people feel seen and understood.
Content ideas for Enneagram professionals:
“3 Signs You’re Using Your Type’s Strengths to Avoid Growth”
“How the Social Instinct Impacts Communication at Work”
“How Each Enneagram Type Handles Feedback (and How to Coach Them Through It)”
“What Mistyping Can Teach Us About Self-Awareness”
3. Use Your Own Voice—Not Just Enneagram Jargon
Don’t let language become a barrier.
The Enneagram is full of rich, complex concepts, but your audience may not be familiar with phrases like “passion,” “fixation,” or “subtype.” And even if they are, jargon can create distance instead of connection.
Instead, translate Enneagram wisdom into everyday language.
Use your own voice.
Tell stories.
Share examples.
Be real.
Instead of this:
“Type 2s operate from the heart center and struggle with the passion of pride.”
Try this:
“If you find it easier to care for others than to ask for support yourself, you might resonate with Type 2.”
4. Mix Up the Format
Not everyone processes information the same way.
The same message can be shared in different ways, so repurpose your content to reach more people.
A blog post can become a carousel on Instagram.
A podcast episode can become an email.
A list of coaching tips can become a mini-workbook.
Formats to try:
Lists (“5 ways Type 9s avoid conflict”)
Before-and-after case studies
Client questions you’ve answered frequently
Infographics or diagrams
Voice note reflections or short videos
Mini-audios on a single subtype or theme
This keeps your content fresh and increases the chances your audience will actually engage with it.
5. Add a Human Touch
People connect with people, not just information.
Even in a business rooted in a system like the Enneagram, your personality and presence matter.
Share your thoughts, your takeaways, your process. Let people into your journey.
Content becomes engaging when it feels personal, not like a textbook.
If you’ve ever thought “This is obvious,” or “Everyone already knows this,” it probably means you’re onto something.
Say it anyway. Your voice matters.
Try this:
Share what a specific insight has meant in your own life or business.
Post a client win or an aha moment (with permission).
Write a post about something you’ve recently learned or re-learned.
Final Thoughts
Engaging content doesn’t mean viral content.
It means creating something that lands with the right people—the ones who are genuinely interested in the Enneagram, inner work, and the kind of support you offer.
Start with clarity, lead with connection, and don’t be afraid to make it your own.
The more your content reflects your voice and your values, the more aligned your audience will be.
Want help clarifying your messaging, planning your content, or aligning your offers?
🎯 Book a 1-Hour Vision & Strategy Session and let’s get focused on what actually works for your Enneagram business.
