How to Talk About the Enneagram on Your Website (Without Confusing Your Audience)
You know the Enneagram has the power to transform lives—but do you know how to talk about the Enneagram on your website in a way that feels clear, inviting, and true to your work?
For many Enneagram professionals, translating the depth of your work into web copy feels like trying to explain something you live. It’s complex. It’s nuanced. And it’s easy to over-explain, oversimplify, or get lost in the weeds of terminology your ideal client might not understand yet.
Your website doesn’t need to teach the whole system. It needs to invite people in.
Let’s walk through five ways to communicate the Enneagram more effectively on your site—so it feels clear, engaging, and genuinely aligned with your voice and purpose.
1. Know Who You’re Talking To
Before you write a single word, ask yourself: Who is this site for?
Are you speaking to Enneagram newbies who just heard about “Type 9” from a podcast? Or are you attracting people who already know their type and are looking to go deeper?
The language, tone, and content you use will shift depending on your audience’s awareness level.
Instead of writing for fellow Enneagram professionals, meet your website visitors where they are. That might mean breaking things down more simply than you expect—or naming the questions they’re already asking, like:
“What if I don’t know my type?”
“Will this help me feel less anxious?”
“How is this different from therapy?”
When you write with their needs in mind, everything becomes clearer. Because it’s not about proving your knowledge, it’s about offering them a way in.
2. Use Simple Language Without Losing Depth
One of the biggest hurdles for Enneagram professionals is simplifying the system without watering it down.
But here’s the thing: you can be clear and deep. It just takes intention.
Try using relatable language and concrete metaphors. You might describe the Enneagram as:
“A map of your inner world that helps you understand your patterns, motivations, and blind spots—so you can make more intentional choices.”
OR
“Not a personality test, but a tool for self-awareness and growth that gets to the why behind what you do.”
Avoid throwing around technical terms unless you also define them. Not everyone knows what “fixations,” “passions,” or “centers of intelligence” mean, and that’s okay. You’re here to guide them.
One common question I hear is how to talk about the Enneagram on your website without sounding too technical or overwhelming. The key is to ground it in everyday language and real-world experiences.
Think of your website copy like a first conversation with a curious (and maybe skeptical) friend. Keep it clear, warm, and engaging, like you would if someone asked you what the Enneagram is at a dinner party.
3. Show the Transformation, Don’t Just Talk About It
It’s easy to say “The Enneagram is transformative,” but people need to see what that actually means.
Use your site to paint a picture of what your clients are going through before they find you, and what changes when they start working with you.
Instead of listing your services like a menu, anchor them in real-life scenarios:
“You’re functioning, but not thriving. You’re not quite sure why.”
“You’ve done the self-help thing, but still feel disconnected from yourself.”
“You’ve read about your type, but it hasn’t helped you change much.”
These kinds of statements show your visitors that you get them. And that’s what builds trust.
Whether it’s in your about page, your homepage copy, or a short testimonial, look for ways to bring the transformation to life.
Help people imagine what’s possible.
4. Make It Easy for Visitors to Know What to Do Next
Once someone lands on your website, what do you want them to do?
One of the most common issues I see on Enneagram-focused sites is that everything sounds interesting, but there’s no obvious next step. So your visitor reads a bit… then leaves.
Clear navigation, intentional calls to action, and helpful guidance make a big difference. Try prompts like:
“New to the Enneagram? Start here.”
“Not sure of your type? Book a typing interview.”
“Ready for support? Explore coaching options.”
You can even create a simple “Start Here” page that guides different types of visitors to the right place: new to the Enneagram, ready to dive deeper, looking for group work, etc.
The goal?
Keep people engaged. Reduce decision fatigue. And help them feel supported every step of the way.
5. Where (and How) to Talk About the Enneagram on Your Website
If the Enneagram is central to your work, then it’s worth being intentional about how you talk about the Enneagram on your website. It shouldn’t just be mentioned once on your services page. It should show up naturally in several key areas of your site.
That doesn’t mean you have to turn your whole site into an Enneagram encyclopedia. But it does mean giving it enough space to feel integrated, not hidden.
Here’s how to do that thoughtfully:
Homepage: Include a short, inviting statement about how you use the Enneagram to help clients grow, with a clear link to learn more.
About Page: Share your own journey with the Enneagram and how it’s shaped the way you work with others.
Services Page: Explain how you incorporate the Enneagram into your offers—whether it’s typing interviews, coaching sessions, workshops, or group programs.
Dedicated Enneagram Page: This is where you can go a little deeper. Create a standalone page that introduces the Enneagram in accessible terms, outlines how you use it, and answers common questions like, “Do I need to know my type before working with you?” or “What if I’m not sure it’s for me?”
Blog or Resources Section: Use this space to educate and build trust. Share posts that speak to specific types, answer frequently asked questions, or offer reflections for people who are curious about the system.
The Enneagram is a powerful tool, but only if people understand what it is and how it can help them.
Make that understanding easier by threading it naturally throughout your site.
Need Help Making Your Website Feel Clear, Inviting, and Aligned?
Writing about the Enneagram, especially when you’re so immersed in it, can be challenging. You’re too close to it. You know too much. And sometimes, that makes it hard to explain what you do in a way that feels accessible to your ideal client.
Not sure how to talk about the Enneagram on your website in a way that feels authentic and approachable? I’d be happy to guide you through it.
I help Enneagram professionals like you create websites that reflect your voice, communicate your value, and make the Enneagram feel approachable, not overwhelming.
👉 Reach out here to get started or learn more about how we can work together on your Enneagram website.
