Tips for How to Design a Logo for Your Enneagram Coaching Business
You already know the Enneagram is about depth, authenticity, and transformation. But does your business brand communicate the same thing?
For many Enneagram coaches and practitioners, their logo feels like an afterthought — a Canva experiment that doesn’t fully reflect the heart of their work.
The truth is, your logo is often the first impression potential clients have of you. It’s the visual shorthand for your business: it communicates credibility, personality, and alignment in just a few seconds.
If your logo doesn’t feel authentic, professional, or cohesive, it can create a disconnect that costs you clients.
In this post, we’ll cover:
Why your logo matters for your Enneagram business
The key elements of an effective logo design
How to make sure your logo reflects your type, values, and brand personality
Examples of Enneagram business logos I’ve designed for past clients
Why Your Logo Matters More Than You Think
Think of your logo as the doorway into your business. If it feels messy or generic, people hesitate before walking in. But when it feels polished and aligned, it signals that you’re trustworthy and professional.
For Enneagram professionals especially, your logo does more than “look pretty”:
It builds trust.
Clients want to feel safe and confident in the guide they’re choosing.It communicates depth.
Your work isn’t surface-level — your logo should reflect that.It sets you apart.
The Enneagram world is growing. A clear, consistent logo ensures you don’t blend into the noise.It makes marketing easier.
A cohesive logo simplifies design decisions across your website, social media, and materials.
Elements of a Strong Enneagram Logo
Not every logo works for every business. As an Enneagram coach, therapist, or teacher, your logo should reflect both your professionalism and your unique personality.
Here are the elements I always consider in a design:
👉 Simplicity:
A good logo is clean and versatile. It should look just as good on a website header as it does on a business card.
👉 Typography:
Fonts carry emotion. A serif feels established and trustworthy. A handwritten script feels personal and creative. Choosing the right typography sets the tone for your brand.
👉 Color Palette:
Colors evoke emotion. A muted earth tone communicates groundedness; bright tones feel more energetic and approachable.
👉 Symbolism:
Subtle symbols (like circles, lines, or the Enneagram symbol itself) can hint at transformation, wholeness, or growth without being cliché.
👉 Consistency:
Your logo should work seamlessly with your other brand elements (website, social graphics, PDFs, etc.).
How to Align Your Logo with Your Enneagram Business
Every Enneagram type has a different energy. While your type doesn’t need to dictate your design, it can inspire it. For example:
Type 2 coaches may lean toward warm, inviting colors and soft, approachable fonts.
Type 3 professionals often prefer sleek, modern logos that communicate professionalism and success.
Type 9 practitioners (hi, that’s me 👋) tend to love calming, harmonious designs with rounded elements and earthy palettes.
The key is making sure your logo feels like you — not a random template pulled from the internet.
Common Mistakes to Avoid
If you’re DIY-ing or even hiring someone for your logo, avoid these pitfalls:
Overcomplicating the design with too many details.
Using trendy fonts or colors that won’t age well.
Relying only on free Canva templates (your logo will look like everyone else’s).
Forgetting about versatility (your logo should work in black-and-white, small sizes, etc.).
Real Logo Examples (Client Showcase)
Your logo should be more than just a symbol — it should reflect your energy, your message, and the experience you want your clients to have.
Here are a few logos I’ve created for past Enneagram professionals, each intentionally designed to align with their unique brand voice and audience.
A bold, heart-centered logo combining the Enneagram symbol with two interwoven hearts, representing connection and relational depth.
A radiant, high-vibe design that plays with light, color gradients, and simplicity to evoke spiritual energy and transformation.
Minimal and modern, this wordmark uses clean lines and a sketch-style symbol to highlight precision and approachability.
Marta Gillilan Enneagram Coaching
Grounded and nurturing, this logo uses a tree motif to reflect growth, rootedness, and the integration of all nine types.
Inspired by the flow of water and wisdom traditions, this circular emblem blends the Enneagram with integral coaching values.
This abstract icon-based logo uses bold initials and geometric dots to communicate the nine types and forward movement.
No two Enneagram businesses are the same — and your logo should reflect that. Whether you’re looking for something soulful, structured, or standout, I’d love to help you bring it to life.
Final Thoughts
Your logo isn’t just a graphic. It’s a reflection of your voice, values, and vision as an Enneagram professional. The right design makes you feel proud, confident, and ready to step into greater visibility.
If your current logo doesn’t feel aligned, it might be time for a refresh. Imagine having a logo that you love — one that feels like an extension of your work and draws in the clients who are the best fit for you.
Ready to create a logo that feels like you?
If your current logo doesn’t feel aligned, now’s the time for a refresh.
My Branding Package gives you a professional, done-for-you logo design plus a complete mini brand kit so you can market your Enneagram business with ease and confidence.
👉 Learn more about the Branding Package
