What to Put on Your Enneagram Website: A Must-Have Guide for Coaches & Practitioners
Your website is more than just a digital business card.
It’s an introduction to who you are, how you work, and why your approach matters.
As an Enneagram coach or practitioner, you do deep, transformational work. But if your website is vague, cluttered, or confusing, the right people might never take that first step with you.
So… what exactly should you put on your Enneagram website?
Whether you’re starting from scratch or updating your existing site, this guide walks you through the essential pages and elements every Enneagram professional needs to build trust and invite the right clients in.
Let’s break it down.
Need help with your website? Download the free guide and checklist of 10 Things Every Enneagram Website Needs.
1. A Clear and Relatable Homepage
Your homepage should answer three core questions within seconds:
What do you do?
Who do you help?
How can someone take the next step?
Instead of leading with “Welcome to my website,” try a clear, benefit-focused headline like:
Helping you understand yourself and others through the Enneagram.
From there, introduce yourself briefly, highlight your main service or free resource, and include a clear call-to-action (CTA) like:
Book a session
Take the typing quiz
Download the free guide
And one more tip: avoid overexplaining the Enneagram here. Keep it warm, focused, and skimmable.
2. An About Page That Builds Connection
The About page is one of the most visited pages on any service-based website, and it’s especially important in Enneagram work, where trust and relatability matter.
Use this page to:
Share your story; why you do this work and what drew you to the Enneagram
Highlight your experience, certifications, or perspective (especially if you work with subtypes or a specific tradition)
Help the reader feel seen and safe by showing them you understand their struggles
Don’t be afraid to be personal here. People want to work with someone who “gets it.”
3. A Breakdown of Your Services
Make it easy for potential clients to understand how they can work with you.
Whether you offer coaching, typing interviews, workshops, or group programs, each service should include:
A short explanation of what it is
Who it’s for (and not for)
What they can expect or walk away with
You might also include:
Pricing (optional, but highly recommended)
A short FAQ for common questions like: “Do I need to know my type already?” or “What happens in a coaching session?”
Clarity = confidence.
4. Testimonials That Build Trust
If someone’s on the fence, a good testimonial can tip the scale.
Gather short quotes from past clients who can speak to:
The emotional impact of your work
What changed for them after working with you
What it felt like to be coached by you
You can display these on a dedicated testimonial page, but it’s even more powerful to sprinkle them throughout your site, especially on your homepage, services page, and near calls-to-action.
5. A Way to Get in Touch or Stay in Touch
Give your visitors multiple ways to connect with you.
For getting in touch:
A simple contact form
Your email address
A dropdown about what they’re reaching out for (questions, bookings, collaborations, specific services, etc.)
For staying in touch:
Offer a free resource in exchange for their email address, such as:
A guide to the 9 types
A “How to find your Enneagram type” checklist
A series on the instincts or subtypes
Make sure your opt-in form is easy to find, ideally on multiple pages
Building an email list is one of the best long-term strategies for growing your Enneagram business.
6. A Page About the Enneagram (Optional but Recommended)
Not every visitor will know what the Enneagram is or how you use it.
Even if you’re not writing an in-depth theory page, it’s worth creating a short, beginner-friendly explanation that:
Introduces the Enneagram as a tool for growth
Explains your perspective or tradition (e.g. subtype-focused, narrative, somatic, etc.)
Links to helpful blog posts or external resources if people want to dive deeper
This page helps establish your credibility and makes your site more accessible to newcomers.
7. A Blog or Resource Library (Optional)
If writing comes naturally to you, or you’re building your visibility through content marketing, consider adding a blog or resource section.
Use it to:
Explore Enneagram-related topics from your perspective
Answer common questions your clients have
Help potential clients get to know your voice and approach
It’s not essential for everyone, but it can be a great tool for building trust, improving SEO, and staying top of mind with your audience.
Final Thoughts: Let Your Website Reflect the Way You Work
Your website doesn’t need to be complex or “fancy” to be effective.
What matters most is that it clearly communicates what you do, how you can help, and why someone should take the next step with you. When done well, your site becomes a reflection of your voice, your values, and the transformational work you offer.
Not sure where to start?
Download the free guide:
👉 10 Things Every Enneagram Website Needs
This checklist will walk you through the essentials so you can build a site that truly supports your business and your clients.
