Why You Should Niche Down in Your Enneagram Business
If you’re an Enneagram coach, teacher, or guide, chances are you’ve heard the advice to “niche down.” And if you’re anything like most Enneagram professionals, that advice might make you a little nervous. What if you pick the wrong niche? What if you limit your opportunities? What if you miss out on helping people?
But here’s the truth: niching down doesn’t shrink your business—it strengthens it.
Let’s explore why niching is one of the most powerful moves you can make in your Enneagram business and how to do it with clarity and confidence.
What It Means to Niche Down (And What It Doesn’t)
Let’s start by clearing up a common misconception: niching down doesn’t mean boxing yourself in. It means getting clear about who you help and how you help them—so your message can cut through the noise.
Your niche might focus on:
A specific Enneagram type or subtype
A stage of life or identity (e.g., new parents, creatives, leaders)
A particular struggle (e.g., burnout, boundaries, self-worth)
A format or setting (e.g., 1:1 coaching, workshops, corporate teams)
What it doesn’t mean:
🚫 Saying no to everyone else forever
Why Niching Is So Powerful for Enneagram-Based Businesses
There are a lot of coaches and Enneagram-informed professionals out there.
So, how do you stand out?
Here’s what happens when you define your niche:
1. You build trust faster.
When someone sees your content and thinks, “Wow, this is exactly what I’m struggling with,” they’re more likely to take the next step.
2. Your marketing gets way easier.
No more generic posts trying to speak to everyone. With a clear niche, you know exactly what to say and who you’re saying it to.
3. You attract more of the clients you love.
Fewer draining sessions. More aligned clients. Deeper transformation.
4. You become known for something.
That’s what leads to referrals, collaborations, and credibility in your space.
What Niching Down Looks Like in Real Life
Here are a few examples to inspire you:
“I help Type 2s learn to set boundaries and prioritize themselves without guilt.”
“I guide burned-out business owners through Enneagram-informed realignment.”
“I teach therapists how to integrate the Enneagram into their practice.”
“I support moms who are trying to rediscover themselves using the Enneagram.”
Notice how each one is clear, specific, and emotionally resonant.
That’s the power of a good niche.
How to Start Finding Your Niche
If you’re unsure where to begin, start here:
Look at your past or current clients:
Who do you enjoy working with most? What do they have in common?Reflect on your own journey:
What challenges have you worked through that others could benefit from?Think about your strengths:
Where do you naturally shine as a coach or teacher?Use your type:
Your Enneagram lens can reveal what themes or struggles you’re uniquely suited to help with.
You don’t have to figure it all out overnight.
Try something on. Let it evolve. But don’t wait forever to get clear.
What If You’re Not Ready to Choose Just One?
Totally normal. If you’re multi-passionate (hello, Type 7s!), you might feel resistant to narrowing your focus.
Here’s the good news:
Niching doesn’t have to be permanent.
You can:
Test a niche for a quarter through your content or offers
Run a short-term series focused on a specific theme
Create one product or service for a niche you’re curious about
The point is to start somewhere. Clarity comes from doing, not just thinking.
The Courage to Claim Your Corner
At the heart of it, niching down is about courage.
The courage to say, “This is who I help best,” and trust that the right people will find you.
Your unique voice, story, and perspective are what make your business magnetic, not about trying to be something for everyone.
So if you’ve been feeling stuck, scattered, or unclear in your messaging, it might be time to claim your niche.
Start small. Get specific. See what happens.
You might be surprised by how much easier everything becomes once you do.
Ready to define your niche?
I offer a 1-hour Vision & Strategy Session designed to help Enneagram professionals gain clarity around their audience, offers, and messaging. If you’re ready to get unstuck and move forward, click here to book your session.
